Basecamp Fitness is expanding its franchising opportunities both domestically and globally. The new fitness concept is owned by Self Esteem Brands—parent franchisor to Anytime Fitness, the largest fitness franchise. The workout is one of the fastest and most efficient programs on the market and solves the needs of our customers’ busy lifestyle.
Introductory franchise fee of $50,000
$500K – $735K initial investment
Turnkey business system
The US health & fitness club industry is a $32.3B industry
42% of the 62.5 million Americans that belong to a health club are members of a boutique fitness studio
Boutique fitness maintains the highest average per-month and per-visit price of any fitness format
Basecamp Fitness offers a group fitness format that encourages socializing, featuring intentional opportunities for members to engage both inside and outside the studio like monthly mixers, charity rides and claim-your-mile races.
Self Esteem Brands is the fitness industry’s premier franchisor. From real estate to finance, training to marketing–we support franchisees like no one else. Our mission to improve the self-esteem of the word includes our franchise partners.
Basecamp Fitness offers members an array of retail to help supplement studio revenue. From high end yoga apparel to protein and CBD enhancements, retail plays an important role in the comprehensive brand experience.
For information regarding the categories of personal information collected about you and the purposes for which your information will be used please visit the Basecamp Fitness Privacy Notice for California Residents at
Basecamp founder Nick Swinmurn, founder of Zappos.com, developed Basecamp Fitness based on the intense training regimens of mixed martial arts fighters. Nick took the intensity of a fighter’s workout and added the energy and community of a studio experience to create something special.
Anytime Fitness founders Chuck Runyon and Dave Mortensen saw the potential to take Basecamp Fitness into the Self Esteem Brands portfolio and apply the proven franchise support formula to make Basecamp Fitness the next great success story. By combining Basecamp Fitness’ high intensity interval workout to the operational expertise of Self Esteem Brands, Chuck and Dave have launched an amazing new opportunity for franchisees.
**These figures are taken from Item 5 and Item 7 of the Basecamp Fitness FDD published 3/20. Please see the 2020 FDD for full details.
**The US health & fitness club industry is a $32.3B industry (2019 IHRSA Profiles of Success Report), 42% of the 62.5 million Americans that belong to a health club are members of a boutique fitness studio (2019 IHRSA Profiles of Success Report), Boutique fitness maintains the highest average per-month and per-visit price of any fitness format (2019 IHRSA Health Club Consumer Report)
Minnesota Franchise Reg. [#pending]. For New York residents: This advertisement is not an offering. An offering can only be made by a prospectus filed first with the Department of Law of the State of New York. Such filing does not constitute approval by the Department of Law. This document is not intended for the sale of a franchise.
Basecamp Fitness franchises are not currently being offered for locations in Maryland or to residents of Maryland.